Rewriting the Record
Notes on Music, Fan Culture & the Business of What's Next
1. Why This, Why Now
The music industry is shifting, and fast.
Streaming is plateauing. Labels are playing catch-up. Algorithms reward quantity over quality. Meanwhile, AI, Web3, and new creator tools are quietly reshaping how music is made, shared, and experienced.
As founder of SoundSpire, and someone deeply embedded in both music and tech, I’ve had a front-row seat to these shifts. I’ve worked with artists and strategized with execs. I’ve seen what’s broken, and what’s emerging.
This Substack is where I unpack that.
This is the thinking behind the strategy.
This is the conversation most of the industry isn’t having.
2. What Kind of Community Are We Building?
This is for people who care about music, but not just as consumers.
It’s for:
Artists navigating an oversaturated, underpaying ecosystem
Founders building the next wave of music-tech
Marketers, managers, and misfits looking for better models
Fans who believe music culture is more than playlists
Expect honest takes, new ideas, and real talk, without the fluff.
3. What to Expect
This isn’t music journalism.
It’s a founder’s lens on what’s next.
Free Subscribers Get:
Weekly essays on the future of music, fan culture, and tech
Industry breakdowns and why things work (or don’t)
Personal notes from the SoundSpire journey
Paid Subscribers (coming soon):
Early access to product insights and experiments
Playbooks for artist growth, fan engagement & launches
Community spaces for deeper conversation
Data, decks & frameworks from the inside